Behind the pixels

I grew up in New Delhi, where vibrancy, culture, and a little bit of beautiful chaos shaped how I see the world. I spent the last 6.5 years in Toronto, carrying that love for diversity and a curiosity for people, places, and stories wherever I go.

I studied Visual Communication, and my early experience in branding and graphic design still influence how I approach user experience today. I like to think of design as quiet clarity, the kind that emerges when you strip away noise and let the essentials breathe.

For me, success isn't just measured by a better interface or improved metrics. It's helping someone feel more confident in their decisions, or complete a task that once felt frustrating. While I’m drawn to complexity, the impact I strive for is leaving people feeling lighter, more capable, and better supported.

Smiling woman with long black hair standing in front of orange-flowering vines

Experience

Independent Consultant

Offering product & UX strategy, experience & service design, brand & visual Identity

2026 - present


Avion Rewards, Royal bank of Canada

2022 - 2025

Lead interaction designer


Canada Post

Product designer


2020 - 2022

BrainStation

Teaching assistant, UX Design


2020

Zync Agency

Graphic designer


2019

NH1 Design

Graphic designer


2020

Skills

Tools

Concept strategy
Stakeholder management
Design Thinking
UI design
Mobile app & Web design
Prototyping
Branding & visual identity
Illustration

Figma
Sketch
Illustrator
InDesign
Photoshop
Miro
Jira

A little bit more about myself

I speak Urdu, Hindi, and English, and firmly believe memes are a universal language too. I love reality TV, being out in the wild or on a safari, and designing with intention. I’m less in love with meetings that should’ve been an email, forgetting I’m on mute, and trimming my cats’ nails (they agree).

When I’m not working, I’m watching reality tv, illustrating, or trying a new craft. But more than anything, I love spending time with my two cats, Rumi and Laila, two avid pigeon watchers, professional peace disruptors, and full-time charmers.

Two Siamese cats, one sitting in a woven basket and one lying on the floor beside it, surrounded by houseplants and sunlight.
Ornate gray floral scrollwork ornament on a black background
Ornate gray floral scrollwork ornament on a black background

Feel like we’d get along?
Get in touch.

Elegant black botanical flourish with curling leaves and stems
Elegant black botanical flourish with curling leaves and stems