Amazon India
Fashion Week

Define the visual identity for Amazon India Fashion Week Spring/Summer 2018, themed around celebrating fashion and design in India.

Developed at Illum Design Project Ltd. in 2018.
Art direction and custom type in collaboration with Shrishti Vajpai.

The graphics were inspired by India modern textiles, weaves and motifs, which served as inspiration for custom typeface design and corresponding patterns. The system extended across the full event experience: invites, coupons, venue wayfinding, checkpoint and food court graphics, tags, and large-format pattern applications.